The ride’s climactic moment was the first appearance of Emily Alton, the young victim of the original haunted home whose supernatural exploits served as its inspiration.
Full article at : https://www.altontowers.com/press/latest-news/the-curse-at-alton-manor/
She can be heard counting and giggling in the doll’s house in a video that the theme park broadcast, as if she were playing a game with the audience. The terrifying atmosphere was further enhanced by a big mutilated bear that pursued individuals out of the house and a string of ominous inscriptions scribbled across a dark hallway.
The three rooms, each of which offered a clue of what was to come with…
The Curse at Alton Manor.
Visible from the front of the doll’s house when it opened up, visitors are given just enough information to start understanding what made Emily Alton so terrible, from the living room where she previously fought for her parents’ love and attention to the dining room where the story of her demonic nature began.
The Curse at Alton Manor will also feature special effects that will be a first for a UK theme park, such as twisted projection mapping technology that transports visitors into Emily’s own dollhouse and mirrors that play tricks by blurring the line between reality and Emily’s demonic world. The recent pop-up doll’s house hinted at the spectacular visuals that will be featured.
The British public remain gripped by a desire to be shocked and surprised. “We hope we haven’t given too many people nightmares with their first taste of The Curse at Alton Manor and their introduction to Emily. “If visitors thought this haunted doll’s house was impressive, they will be in for a serious surprise this Spring. Our experts have been crafting new and spectacular special effects and visuals that have never been seen before from a UK theme park.”
Starting on March 18 to learn the secrets behind how she changed from a once-sweet and inquisitive youngster to a conduit of evil, if you think you’re bold enough.



The Wicker Man, the first wooden rollercoaster constructed in the UK in more than 20 years, Oblivion, the first vertical drop rollercoaster, and The Smiler, the first 14 loop rollercoaster, to name a few, are just a few of the world-class attractions Alton Towers Resort is renowned for offering visitors of all ages. The theme park in Staffordshire continues to host millions of visitors from all over the world while offering special and memorable experiences and events throughout each season.
Visit altontowers.com to stay up to speed with the most recent information and purchase park tickets.