What is ITVX and How do I get ITVX on my devices?
Confused viewers of marketing adverts and the name as thousands of people search online for “What is ITVx” and “How go I get ITVx”
ITV says that ITVX is the UK’s most up-to-date streaming service. It lets users stream new shows for free, with ads, including dramas, documentaries, US series, comedies, reality shows, and more.
How do I get ITVX on my electronic devices ?
ITVX can be used by anyone who has the ITVX app on their smart TV, laptop, phone, tablet, or streaming device. The app itself can be found in the app stores for both Apple and Android.
ITVX will be available to all UK viewers. The new free streaming service from ITV, that went live in December. ITVX will replace ITV Hub as the online hub for all ITV content. Viewers are promised a new and better product experience, as well as free streaming of new and exclusive shows.
How do I get ITVX on Freeview?
It’s not on a specific channel, but the ITV Hub app on Freeview Play devices will “transform” into ITVX without the need to download a new app.
How do I get ITVX on SKY?
ITVX, is now available instantly on Sky Glass and Sky Stream. More devices are being added every week.
How do I get ITVX on my BT TV and YouView Box?
In the coming weeks, ITVX will be available on devices and platforms like BT TV and YouView. The ITV Hub apps will be changed to ITVX. The ITVX app will update when it’s ready and so may currently not be available for certain products even though the launch date has passed.
ITVX will have a dedicated rail for ITV News as well as bundles of ITV content. This will give viewers a new way to keep up with the news of the day.
ITVX will also live stream some events, like live sports and Love Island, as they are shown on ITV’s channels. It will also have a number of exclusive themed channels that will change based on what viewers like and what is popular.
The ITVX streaming service will be the first in the UK to let people choose between free content with ads and a paid subscription with no ads. BritBox UK will also be available to people who pay for it.
ITVX will be able to livestream all of ITV’s channels, as well as some themed channels (known as FAST channels).
At launch, viewers will be able to watch more than 10,000 hours of high-definition content, and ITVX will add new and exclusive shows every week.
This will include the following:
News: ITVX is a new way to find out what’s going on in the world.
Viewers can expect to see a dedicated row with the latest news, which will be updated throughout the day. Some of the news will be in short, easy-to-digest videos, while other news from ITV’s bulletins and GMB in the morning will be longer and more in-depth.
ITVX will work with the ITV News website and ITV News social media pages. Different reporters and hosts will post new content every day. This is the latest addition to ITV’s award-winning journalism.
Bespoke ITVX commissions: On the day ITVX starts, its first dramas will be released. One of these is A Spy Among Friends, a six-part drama about the cold war that stars Damian Lewis and Guy Pearce.
Then, at least one flagship show will start every week on ITVX. On December 15, Litvinenko, starring David Tennant and Mark Bonnar, will be the first one.
Dramas from the past and present, like Broadchurch, Cold Feet, and Vera, will be available on demand.
Documentaries – There will be documentaries like “A Year on Planet Earth” and “Monster in My Family,” which are based on true crimes.
Cult films and hundreds of movies that were big hits – People will be able to switch between Wonder Woman and the Back to the Future trilogy, among more than 250 other options.
There are shows like Thunderbirds, Captain Scarlet, and the Mysterons that are science fiction and fantasy.
When ITVX comes out, deaf people will be able to watch a British Sign Language channel online for the first time.
The rail will only show signed shows, like omnibus episodes of Emmerdale and Coronation Street, Cilla, Alan Carr’s Epic Gameshow, Vera, Lewis, and The Saint, among others.
Also, the channel will be updated regularly and grow to include both new and old shows from a wide range of genres.
More than 90% of on-demand shows will have subtitles as an option on all platforms and devices, from mobile apps to the main web browsers to all connected TVs and plug-in devices.
About 80% of people who watch live TV through ITVX will be able to use subtitles on their mobile apps, web browsers, and most connected TV devices. Work is still being done to add live subtitles to Freeview, YouView, Freesat, and Chromecast.
At launch, audio description is available for about 20% of the shows on the platform. This includes all of ITV’s new dramas, which were chosen based on input from the RNIB.
1st time using #itvx and it’s laughably bad. On last 5 mins of an hour long episode and tried to rewind it a couple of mins as I drifted. This led to 2 mins of buffering, an annoying ‘Whoops!’ message and not being able to get back to where I was up to. Is this normal @ITVXhelp?— Matt Smith (@1973andallthat) December 27, 2022
riches on #itvx is absolute must watch tv.— Daniellé DASH (@DanielleDASH) December 26, 2022
congratulations @abbyajayi! what an incredible, messy, juicy series! had me gasping and shouting at the telly.
watch now (if you haven’t already) https://t.co/kdYvuuTShG pic.twitter.com/ciE4WhRCYJ
Carolyn McCall, ITV’s Chief Executive said “The digital acceleration we are announcing today builds on everything we have achieved in phase one of our More Than TV strategy. ITVX will be a free service supported by adverts, with a compelling subscription proposition. This is fantastic for viewers – it will provide a simplified and seamless experience with thousands of hours of free content made up of both library and original exclusive content. The subscription tier will provide a premium offering and includes all of the content ad-free as well as BritBox and future SVOD content partners. We are supercharging our streaming business, fundamentally shifting our focus to think digital first, as well as optimising our broadcast channels, by continuing to attract unrivalled mass audiences. In doing so we are responding to changing viewing habits, but also the evolving needs from our advertisers. This will enable ITV to continue to be both commercial viewers and advertisers’ first choice.”
Kevin Lygo, ITV’s Managing Director of Media and Entertainment said “Viewing habits are changing rapidly and ITV has exciting plans which we are announcing today to really scale up our streaming ambitions, offering viewers a service with more fresh, free content dropping every week than anywhere else. Our broadcast channels are very important to what we do, and we are still focused on delivering what ITV does better than anyone in commercial TV – creating programmes that bring audiences together – in-the-moment, in their millions, for that shared viewing, scheduled TV experience. However we know we have to deliver our programmes to as many people as possible in all the ways they want to watch them, and going forward viewers will now see a wide array of shows premiering first on ITVX, which is the cornerstone of ITV’s digital acceleration.”
Rufus Radcliffe, ITV’s Managing Director of Streaming said” 2021 was a record year for ITV Hub and BritBox, giving us strong foundations from which to supercharge our streaming strategy. We are investing significantly in new and exclusive programmes which will be free to stream, and also in technology and product design to make the viewer experience and interface a premium one on ITVX.”
ITVX Developer contact
ITVX on social media
Huge Marketing campaign to get viewers tuned to ITVX
ITV’s brand ad campaign for ITVX, which is a series of comedic sketches with famous people, came out today. It was made by Uncommon Creative Studio.
Matthew Macfadyen, Helena Bonham Carter, and John Boyega star in a funny campaign made by Uncommon to promote the launch of the new streaming service ITVX.
Matthew Macfadyen, who has won an Emmy, Helena Bonham Carter, who has won an Oscar, and John Boyega, who has won a BAFTA, are all in the series of ads. David Shane, who has been nominated for an Emmy, ran the campaign through O Positive films.
The series of sixteen different ads will start airing on Sunday, November 20. Matthew MacFadyen will be in the first one, and John Boyega and Helena Bonham Carter will be in the comedy sketches that will air later next week.
Many people searching “How do I get ITVX” online believing ITVx is an actual channel
One criticism of the name and the marketing is that people think ITVx is an actual TV channel, like ITV1. People have been searching channel listings for the channel and trying to find out what ITVx actually is and what does the x really mean by googling “What is ITVx” and “How go I get ITVx”
Some people believe ITV player or ITV stream would have been a better name to identify what the service.