Ultimate Guide to Partnering®
By Vince Menzione - Technology Industry Sales and Partner Executive
Empowering partners to thrive during this time of rapid transformation.
Recent Episodes
290 – The AI Pilot Era is Officially Dead—Are You Being Left Behind?
8 Mar 2026
289 – The End of Attention: Why ‘Business as Usual’ Will Fail in 2026
2 Mar 2026
288 – The Millions You’re Losing Without Even Knowing It
15 Feb 2026
287 – The $300B Marketplace Shift: Why Agents, REO, and the Channel Will Decide Who Wins
8 Feb 2026
286 – Why the AI Economy Is a Multiplier Game—and Most Companies Are Playing It Wrong
1 Feb 2026
285 – Why Most Partners Will Fail in the AI Era (If Your Missing the 4 Pillars)!
25 Jan 2026
284 – You Are Losing Deals You Never Even Saw (The 28 Moments)
18 Jan 2026
283 – Hyperscaler Domination: How Elastic Won the Triple Crown as a Pinnacle Partner.
4 Jan 2026
282 – How 7 Partners Decide Your Sale Before You Even Show Up
28 Dec 2025
281 – Why SHI’s Audacious Transformation is Mastering Agentic AI
21 Dec 2025
280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace
15 Dec 2025
280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace
15 Dec 2025
280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace
14 Dec 2025
279 – Why Microsoft Sellers Are Ignoring Your Solution (And How to Fix It)
7 Dec 2025
278 – AWS Marketplace Unlocked: The AI Agent & Tools Strategy You Need to Win
30 Nov 2025
277 – Decoding the 22 Billion Dollar Secret to Partnership Success in 2026!
23 Nov 2025
276 – Microsoft Co-Sell & AI: Erwin Visser on the $600B Growth Model
16 Nov 2025
275 – 12 Costly Microsoft Partnership Mistakes — and How to Fix Them!
25 Sep 2025
274 – Why Success Is Never Built Alone: The Ultimate Partner Framework for Growth
15 Sep 2025
273 – Transforming the Channel: Ingram Micro Drives AI-Powered Go-to-Market Success
31 Aug 2025
272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel
26 Aug 2025
271 – Unstoppable MSPs: AI, Marketplaces & Partnerships in the Age of Tectonic Shifts
12 Aug 2025
270 – Microsoft’s Tectonic Shifts: A Partner Roadmap for FY26 with Nina Harding
3 Aug 2025
269 – Stop Guessing, Start Winning: How to Master Microsoft Co-Sell with the FAME Framework
29 Jul 2025
268 – Cracking Microsoft SME&C: The Partner Playbook for Growth
16 Jul 2025
267 – The 1% Club: Elastic’s First Secrets to Partner of the Year Status
13 Jul 2025
266 – Mastering Microsoft Partnerships: Agility, AI, and the Path to Growth with Lori Borg
6 Jul 2025
265 – From First Click to $1B: Winning in the Cloud Marketplace Era
29 Jun 2025
264 – AI Unleashed: Microsoft & NVIDIA Drive $1 Billion Marketplace Deals & Agentic AI Revolution
24 Jun 2025
263 – The Lightbulb Moment: Microsoft’s Vision for AI and its Partners
22 Jun 2025