Smooth Radio

The History of Smooth Radio

Origins: Jazz FM Era (1990–2004)

Smooth Radio’s roots trace back to Jazz FM, which launched in London on 4 March 1990. Jazz FM was initially dedicated to jazz music but struggled to attract mainstream audiences due to its niche appeal. A second Jazz FM station opened in North West England in 1994, becoming one of the UK’s first regional commercial stations. By the early 2000s, the brand faced challenges in broadening its listener base, prompting its owners, GMG Radio, to rethink the format.

Transition to Smooth FM (2004–2007)

In 2003, GMG Radio conducted research revealing that the term “Jazz” deterred potential listeners. Consequently, the stations were rebranded as Smooth FM. On 1 March 2004, 100.4 Jazz FM in the North West became 100.4 Smooth FM, followed by London’s 102.2 Jazz FM transforming into 102.2 Smooth FM on 7 June 2005. These stations adopted a softer adult contemporary format, mixing soul, easy listening, and classic hits, while retaining jazz in off-peak slots.

GMG expanded the Smooth brand by acquiring Saga Radio Group in 2006, which catered to older audiences. This acquisition laid the groundwork for creating a unified network under the Smooth name.

Birth of the Smooth Network (2007–2010)

On 26 March 2007, GMG merged its Smooth FM and Saga stations to form the Smooth Radio network, introducing a consistent brand across multiple UK regions. The network featured well-known presenters such as Mark Goodier, Tony Blackburn, and Lynn Parsons, helping Smooth establish credibility and attract loyal listeners.

By 2008, new stations like 97.5 Smooth Radio in the North East joined the network, and syndicated shows became common, creating a semi-national feel while retaining regional identity.

National Expansion: Smooth Radio Goes UK-Wide (2010–2014)

A major milestone came on 4 October 2010, when GMG launched Smooth Radio as a national station on the Digital One DAB network, consolidating five English regional stations into one quasi-national service. Broadcasting primarily from Salford Quays in Manchester, this move aimed to compete with BBC Radio 2 by offering a nationwide adult contemporary format.

However, the national experiment faced challenges. While it attracted a sizable audience, the lack of local content led to criticism and regulatory scrutiny.

Ownership Change: Global Acquires GMG Radio (2012–2013)

In June 2012, Guardian Media Group sold GMG Radio to Global, the UK’s largest commercial radio operator, for an estimated £50–£70 million. This acquisition sparked concerns about market dominance, as Global already owned major brands like Heart, Capital, and Classic FM. The Office of Fair Trading and Competition Commission reviewed the deal, eventually requiring Global to sell some stations to maintain competition.

Global rebranded GMG Radio as Real and Smooth Radio Ltd, signaling its intent to integrate Smooth into its portfolio while maintaining its distinct identity.

Return to Local Focus: Smooth Radio Relaunch (2014)

In March 2014, Global abandoned the national model and relaunched Smooth as a network of local stations on FM and DAB. This restructure restored localized breakfast shows while keeping networked programming from London for other slots. The relaunch also replaced many Gold AM outlets with Smooth, expanding its footprint.

Currently, Smooth operates seven FM stations across major UK regions, including London, North West, West Midlands, and Scotland. Four stations are owned by Global, while three are franchised to Communicorp UK.

Programming and Format Evolution

Smooth Radio’s format has evolved from soft adult contemporary to a more upbeat mix since 2023, while retaining its core promise of “relaxing music.” Its slogan, updated in January 2023 to “Always the Best Music,” reflects this shift. The playlist spans five decades, featuring iconic artists like Elton John, Whitney Houston, and George Michael.

Digital Expansion and Audience Growth

Smooth has embraced digital platforms, offering streaming via its website, apps, and smart speakers. It also runs spin-off stations such as Smooth Chill, Smooth Country, and Smooth 70s, catering to niche tastes. According to RAJAR, Smooth reaches 7.8 million weekly listeners with a 4.1% share as of mid-2025, making it one of the UK’s most popular commercial radio brands.

Cultural Impact

Smooth Radio has positioned itself as a station for listeners seeking an escape from the fast pace of modern life. Its blend of timeless hits and warm presentation style resonates with audiences aged 35+, offering nostalgia and familiarity. The brand’s tagline, “Your Relaxing Music Mix,” underscores its identity as a stress-free listening experience.

Major Milestones Timeline

1990: Jazz FM launches in London.
2004: First Smooth FM station debuts in North West England.
2007: Smooth Network formed after GMG acquires Saga Radio.
2010: Smooth becomes a national station on DAB.
2012: Guardian Media Group sells GMG Radio to Global.
2014: Smooth relaunches as local FM/DAB stations under Global.
2023: New logo and slogan introduced; playlist becomes more upbeat.
2025: AM transmissions cease entirely; Smooth operates exclusively on FM/DAB/digital.