Where is the Martin Lewis deepfake video advert that uses AI technology to make false claims and statements from the money saving expert by rewording sentences ?
Martin Lewis has been on social media today highlighting the adverts on Facebook using his image to sell services without his consent. On twitter Martin Lewis said
It’s 6yrs since we started seeing mass proliferation of scam ads 5yrs since I sued Facebook. 4yrs since they settled (for £3m to charity). 4yrs since the online harms white paper (still not law) 18mth since they agreed to inc scams in it. 1 day since first deep fake scam ad I’ve seen Yet we’ve still NO proper laws NO proper regulation NO proper fines for big tech who get paid to publish these criminal ads NO mention of when things will improve NO sign of the promised online advertising programme to help It isn’t good enough. Vulnerable people are being scammed, lifes are being ruined, and people are totally unprotected.
It's
— Martin Lewis (@MartinSLewis) July 7, 2023
6yrs since we started seeing mass proliferation of scam ads
5yrs since I sued Facebook.
4yrs since they settled (for £3m to charity).
4yrs since the online harms white paper (still not law)
18mth since they agreed to inc scams in it.
1 day since first deep fake scam ad…
This video is not sound financial advise and is only displayed to highlighted the dangers of deep fake.
Full article about the Martin Lewis Deepfake video at : https://www.moneysavingexpert.com/news/2023/07/beware-terrifying-new–deepfake–martin-lewis-video-scam-promoti/
Where is the Martin Lewis deep fake video advert that uses AI technology to spread misinformation and false advice ?
@MartinSLewis assuming this is a scam.. getting more convincing with the use of AI pic.twitter.com/spDIVWxVLU
— Daniel Handford (@t0uchscreenguru) July 6, 2023
Further example of deep fake : https://www.creativebloq.com/features/deepfake-examples
Further news reports of the Martin Lewis advert using AI deep fake technology
https://www.bbc.co.uk/news/uk-66130785
An alarming new scam video featuring MoneySavingExpert.com founder Martin Lewis is making the rounds on social media. It purports to promote an app connected to Tesla and Twitter founder Elon Musk while using artificial intelligence to mimic his voice AND face. Martin is not involved in it at all; it is a total fabrication.
The video depicts what appears to be Martin discussing an investment in something called “Quantum AI,” referred to as “Elon Musk’s new project,” while seated in his office. As Martin’s voice is imitated by the computer-generated impersonation, it is terrifyingly convincing. This Morning, on which Martin frequently guest-stars, is referenced in the caption.
The video appears to have first surfaced on Facebook, and there are additional reports that it has since spread to Instagram. Martin received it at first via Twitter.
Martin cautions anyone who views the video that it is a criminal attempt to steal their money.
Deepfake Technology: What is it?
Deepfakes are manufactured works of art in which the likeness of a different person is used to replace a real person in a photograph or video. Deepfaking or “face swapping” are terms used frequently to describe the process of making deepfakes.
Deep learning is a method of machine learning that makes use of artificial neural networks to learn from vast amounts of data. Deepfakes are produced using this method. In the case of deepfakes, a sizable collection of images or videos of the person whose likeness is being replaced serves as the training data for the neural network.
Once trained, the neural network can be used to produce new pictures or videos where the subject’s likeness has been swapped out for another person’s. Deepfakes produced in this manner can be extremely lifelike, making it challenging to distinguish them from actual footage.
There are several potential uses for deepfake technology, including:
- Entertainment: In movies, TV shows, and video games, deepfakes can be used to create believable characters.
- Education: Deepfakes can be used to design interactive lessons that let students engage with historical figures or discover other cultures.
- Deepfakes can be used in marketing to develop individualised campaigns that are directed at particular people.
Deepfake technology, however, also carries a number of potential risks, such as:
- Misinformation: By producing fake videos of politicians or other public figures saying or doing things that they never actually said or did, deepfakes can be used to spread misinformation.
- Deepfakes can be used to harass or intimidate people by fabricating videos of them in awkward or compromising situations.
- Deepfakes can be used to steal someone’s identity by producing fictitious videos of them carrying out transactions or disclosing personal information.
Deepfake technology poses potential risks, so it’s critical to be aware of them and take precautions to avoid getting hurt. Following are some hints for identifying deepfakes:
- Look for discrepancies in the image or video. For instance, if the person’s lips don’t appear to match their words or if their face appears unnatural.
- Verify the video or image’s source. It is less likely to be a deepfake if it comes from a reliable source.
- To check the accuracy of the information in the video or image, use a fact-checking website.
A strong tool with the potential to be used for good or evil, deepfake technology is. Deepfakes may pose risks, so it’s critical to be aware of them and take precautions to avoid getting hurt.
Additional sources on deepfake technology are provided below:
Deepfakes are discussed in Wikipedia at:
https://en.wikipedia.org/wiki/Deepfake
What are deep fakes and how can you recognise them? : https://www.theguardian.com/technology/2020/jan/13/
https://www.techtarget.com/whatis/definition/deepfake is a TechTarget article on deepfakes.
https://mbakarlo.com/deepfakes-pros-challenges/ is a Medium article that discusses the advantages and disadvantages of deep fakes.
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